Local Business Websites - Local Online Presence
Responsive websites, HTML, Domains, SEO, Google Places... Argh!! All these terms (and more) are thrown around by website designers and online marketeers.
As a busy business owner you probably do not have the time to research all these terms and more importantly determine how a website and a powerful local online business presence can help your business increase customers and revenue.
The purpose of this article is to give you, the small business owner, a place online where you can get a crash course about local online advertising and how it can be used to obtain more customers for your small business.
Online Advertising Is A MUST
A small business in Ventura or any other city will implement traditional marketing or adverting campaigns to attract and retain customers.
Advertising online serves the same purpose but the online world allows a business to do this more efficiently and more economically. We will discuss how later in this article.
This does not mean that a small business should completely abandon traditional methods of advertising but should not neglect online advertising campaigns.
Your Business REQUIRES a Website
The question is no longer " Should my business have a Website? " Your business should already have a website and the question should now be
"How can I use my website to attract and retain customers? ". Not having a business website is like not having a business phone.
Customers and Your Business Website
People that are online and are in the market for your products or service will be in one of two modes:
If You Build It, They Probably Will NOT Come...
Long gone are the days when a small business could build a website and have search engines like google or yahoo display the website high in a search result with little
effort to optimize the website.
You really want your website to appear on the first page of a search result because studies have shown that the likelyhood of someone clicking on your website deminishes the further your site is down in the search results.
Search Engine Optimization (SEO) is the process of combining different strategies in order to attempt to have your website appear higher in a search result. SEO can be a very time consuming (or expensive if you hire someone) task because it is an ongoing task the requires updates to your site in addition to other tasks not directly related to the content on your site (backlinks, etc...)
What can you do to improve the visibility of your business website when a local person searches for your product or service? Continue reading to find out...
The Best Things in Life Are Free
Search Engines have services that enable local businesses owners to advertise their business for free! Are you currently managing your FREE local online business advertisement on google, yahoo, or bing? If not, you are missing out on leveraging a very good service that can help more people learn about your business and have more potential customers funnelled to your website. When managing your business advertiement you can also set your website address as part of the advertisement! Setting your website address creates a backlink to your site which will more than likely help your website appear at a higher spot when someone searches for your product or service.